Legal
Privacy Policy
Loft V2 by ML-Nightworx ("Loft V2", "we", "us", "our") operates the website at lv2.ml-nightworx.io (the "Site"). This Privacy Policy explains how we collect, use, disclose and protect personal information in connection with our mattress comparison and referral services.
By using the Site, you agree to this Privacy Policy and the Privacy Act 1988 (Cth). Loft V2 is part of the ML-Nightworx family of properties, which also includes DOME / CUBBY HOUSE (AI sleep concierge) and related services operated under the ML-Nightworx platform.
1. Information we collect
Information you provide
- Contact details such as name, email address and phone number (if you submit an enquiry or subscribe to updates).
- Any other information you choose to provide in forms or messages you send us.
Information collected automatically
- Device and usage data: IP address, browser type, operating system, pages viewed, referral URLs and time on page.
- Analytics data via cookies and similar technologies (see Section 3).
Affiliate and referral data
- Click-through information when you navigate to third-party retailer pages from the Site.
- Non-identifying session and campaign data used to attribute referrals and measure performance.
- Cross-property referral signals when you arrive at Loft V2 from, or navigate to, another ML-Nightworx property (for example DOME).
We do not intentionally collect sensitive information and do not knowingly collect personal information from children under 18.
2. How we use your information
- To operate and improve the Site, comparison tools and related services.
- To respond to enquiries, requests or feedback.
- To personalise content, recommendations and offers.
- To perform analytics, reporting and optimisation across the ML-Nightworx platform.
- To manage affiliate, referral and advertising relationships with our partners.
- To detect, prevent and address technical issues, fraud or misuse.
- To comply with legal obligations and enforce our Terms of Service.
We process personal information on the basis that it is reasonably necessary for our legitimate business interests in operating a mattress comparison and referral service.
3. Cookies and tracking technologies
We and our third-party partners use cookies, pixels and similar technologies across the ML-Nightworx platform. Below is a summary of the technologies active on this Site:
| Technology | Provider | Purpose |
|---|---|---|
Google Analytics 4G-088XE58D3F |
Google LLC | Traffic analysis, event tracking (product views, affiliate clicks, referral landings). Data transferred to Google servers, which may be located outside Australia. |
| Google Tag Manager | Google LLC | Tag deployment and management for analytics and marketing pixels. |
| Stripe | Stripe, Inc. | Payment processing for direct transactions. Stripe may set session cookies to detect fraud and facilitate secure checkout. Stripe's privacy policy applies to payment data. |
| Cloudinary | Cloudinary Ltd | Image delivery CDN. Product images are served from Cloudinary servers; standard CDN request metadata (IP, browser) is logged by Cloudinary. |
| Google Fonts | Google LLC | Typeface delivery. Your IP address is transmitted to Google servers when fonts are loaded. |
| Cross-property tracking (ML-Nightworx) | ML-Nightworx | When you arrive from or navigate to other ML-Nightworx properties (e.g. DOME at dome.ml-nightworx.io), referral parameters and click signals are shared across properties to attribute traffic and measure the performance of the platform as a whole. |
| Affiliate partner pixels | Various retailers | Third-party retailer pixels may load when you click outbound affiliate links, enabling those retailers to attribute sales. We do not control these pixels once you leave our Site. |
You can set your browser to refuse cookies or alert you when they are sent. Disabling cookies may affect parts of the Site's functionality. You can also opt out of Google Analytics measurement at tools.google.com/dlpage/gaoptout.
4. Disclosure of information
We may disclose personal information to:
- Service providers and contractors who assist in operating the Site and the ML-Nightworx platform (hosting, analytics, email, customer support, payment processing).
- Affiliate and retail partners, to attribute referrals, manage campaigns and measure performance.
- Professional advisers such as lawyers, accountants and consultants.
- Law enforcement, regulators or other parties where required or authorised by law.
- Any purchaser or prospective purchaser of our business or assets, subject to appropriate confidentiality protections.
We do not sell your personal information as a standalone product.
5. International data transfers
Our service providers and partners may be located outside Australia, including in the United States and Europe. Where we transfer personal information overseas, we take reasonable steps to ensure recipients protect that information consistently with this Privacy Policy and Australian privacy law.
6. Data security and retention
We take reasonable technical and organisational steps to protect personal information from misuse, loss and unauthorised access. We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by law. De-identified or aggregated data may be retained for analytics and platform reporting.
7. Third-party sites
The Site contains links to third-party websites, retailers and affiliate partners. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.
8. Access, correction and privacy rights
You may request access to personal information we hold about you, or ask us to correct inaccurate or incomplete information, subject to the exceptions allowed by law. To make a request, contact us at the details below. We may verify your identity before responding.
9. Contact us
Questions, concerns or complaints about this Privacy Policy or our handling of personal information:
- Email: support@ml-nightworx.io
- Postal: ML-Nightworx, Phuket, Thailand (Attn: Privacy Officer)
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.